HubSpot’s AI Search Grader

As AI-driven search engines continue to evolve, understanding how your brand is perceived online has become more critical than ever. HubSpot has introduced an innovative tool, AI Search Grader, designed to help businesses measure their Brand Sentiment and Share of Voice across AI-powered search platforms.

What is HubSpot’s AI Search Grader?

HubSpot’s AI Search Grader is a free tool that analyzes how AI search engines, like Google’s AI Overviews and ChatGPT-powered searches, mention and interpret your brand. With AI-driven content playing a significant role in online visibility, this tool provides insights into:

• Brand Sentiment – Understand whether AI mentions your brand positively, negatively, or neutrally.
• Share of Voice – Measure how frequently your brand appears in AI-generated search results compared to competitors.

Why is This Important?

With the rise of AI-powered search, traditional keyword-based SEO is evolving. AI-generated search results often summarize information from various sources, meaning businesses need to ensure their brand is represented accurately and favorably. By using HubSpot’s AI Search Grader, businesses can:

✅ Identify how AI interprets and discusses their brand.
✅ Compare their brand’s visibility with industry competitors.
✅ Gain actionable insights to improve online reputation and authority.

How to Use the AI Search Grader

Using the tool is simple. Just enter your brand name, and the AI Search Grader will analyze your online presence, showing sentiment analysis and industry benchmarking. It provides recommendations on how to strengthen your digital footprint in AI-driven search results.

Summary

As AI search becomes a dominant force in digital marketing, businesses need to adapt. HubSpot’s AI Search Grader is a valuable tool for brands looking to stay ahead by monitoring their AI search presence. By leveraging its insights, companies can refine their marketing strategies, improve brand reputation, and enhance overall search visibility.

🔗 Try the tool here: HubSpot AI Search Grader