SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing content, technical aspects, and backlinks to rank higher in search results. SEO focuses on understanding what users are searching for and providing relevant, high-quality content that meets their needs.
SEO Is to improve the awareness of the brand from the search engines.
– Rakesh Reddy | The SEO Director
Key components of SEO include keyword research, on-page optimization (e.g., meta tags, headings), off-page optimization (e.g., link-building), and technical SEO (e.g., site speed, mobile-friendliness). Effective SEO drives organic traffic, increases brand visibility, and helps businesses reach potential customers by appearing prominently in search results.